Leasing is a product that in the Dominican Republic has always been oriented to the commercial segment. Its marketing and sale was done in a traditional way, through business managers and branch offices.
In Cazar 3 we created Leasing Personal, a variant of the product oriented to bring financing, with easy access to this segment in order to help them make a leap in their business and grow.
Leasing Popular, is an animation piece that I had the pleasure of directing and animating together with the cazar 3 team, part of the platform "Un salto inteligente".
Our goal was to communicate with direct messages oriented to both the business segment and the new personal segment we were focusing on.
Making of
Client: Banco Popular
Agency: Cazar 3
Creative Direction: Salvador Lister
Creative: Miguel Herrera
Direction and Production: Richard Gonzalez
Art Direction: Marcos Zorrilla
Animation: Richard Gonzalez and Argenis Romo
Sound Desing: Richard Gonzalez
Compositing: Argenis Romo
